Alicia Weller Thompson Design

experimental • interactive • digital • traditional|design and illustration

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Portfolio Image Entry

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Duke Engineering School

Role: Information Designer & Developer Work Completed: Design Lead for Web, Print, and Brand Management Projects, Research (Remote User Testing, Competitor Analysis, Analytics Analysis, User Observation), Content Strategy & Copywriting, Web Design, Drupal Theme Development, Brand Management, Print Design

At Duke I worked closely with the director of communications to market programs, recruit students, and design and develop websites.


Key UX Challenges:

  • Help users navigate between dozens of information heavy websites.
  • Help an international audience of applicants find areas of research interest, learn about the Durham area, and determine whether Duke is the right fit for them.
  • Find a consistent voice and style of writing to unify content submissions by dozens of faculty and staff.
  • Help users through the application process which is not managed by the engineering school.
  • Design for multiple user populations including both parents and students.
  • Validate design decisions on a small budget.
  • Align with new (at the time) branding guidelines.
  • Promote programs online and offline cohesively.
  • Ensure quality of content: avoid stale content, broken links, broken images.


Below are a few screenshots selected from many projects.

Keep in mind some of these websites were designed as early as 2010.

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